Synthesia: Revolutionizing AI Video Creation Technology

Synthesia: A Simple Way to Make Videos with AI

Videos are great for grabbing attention, explaining things, or just entertaining people.

Creating good videos for your business can help you grow by showing off your products, and services, or training your employees.

Thanks to modern technologies like AI, making videos doesn’t have to be expensive or difficult.

AI video tools like Synthesia make the video creation process easy and smooth.

Let’s talk about Synthesia, what it can do, and why you might want to use it.

Let’s get started!

What Is Synthesia?

Synthesia is a powerful AI tool for creating videos quickly, typically in just 15 minutes. You don’t need to be a professional video editor or have special equipment to use it.

Here’s what Synthesia offers:

• Global Reach: It supports over 120 languages, making it accessible worldwide.
• Diverse Avatars: With 125+ AI avatars representing diverse backgrounds.
• Templates: Choose from 60+ pre-made templates to simplify your video creation process.
• Wide Application: Used by over 50,000 companies of all sizes for various purposes like sales, marketing, internal communications, and employee training.

Synthesia makes it easy to produce professional-quality videos efficiently, regardless of your experience level.

Features of Synthesia

1. AI Video Avatars

Synthesia offers over 150 diverse AI video avatars. These avatars represent various ethnicities, skin colors, ages, and more, making your videos relatable to a global audience. You can also choose the gender and attire of your avatar to match your preferences.

Custom AI Avatars:
If you don’t find a suitable avatar from the existing options, Synthesia allows you to create your own. This feature lets you generate custom, high-quality AI avatars and personalize them with your own voice. Please note, that creating custom avatars requires explicit consent from the person, and Synthesia’s team carefully reviews and processes all video footage to ensure compliance. This ensures that avatars cannot impersonate politicians, celebrities, or public figures without their consent.

2. Supported Languages and Accents

Synthesia supports video creation in over 120 languages, offering a wide range of voice tones, accents, styles, and dialects. They are continually expanding this list to enhance versatility and meet diverse video content needs.

You can select from updated AI voices that feature improved quality and new additions. Choose between female or male voices according to your preference and explore multiple languages.

A standout feature is the ability to preview voices in your chosen language to hear how they sound. This allows you to select the perfect voice to include in your videos during the creation process.

3. Text-to-Speech

Synthesia employs text-to-speech technology to vocalize written text. You can enhance this feature by syncing the AI avatar’s facial movements with the spoken words. This creates a lifelike experience where the avatar visually represents the speech it delivers.

4. Phonetic Spelling

Synthesia’s voices sound natural and handle nuanced pronunciation, specialized terminology, and abbreviations well. You can fine-tune pronunciation using the built-in phonetic spelling feature.

5. Voice Cloning

Synthesia allows you to clone your voice and integrate it into your custom AI avatar using its text-to-speech capability. This feature is available as an add-on in the Enterprise plan for creating custom avatars.

6. Closed Captions

When creating videos in Synthesia, you have the option to include closed captions. These captions are automatically generated in the same language as the narrated text, improving accessibility for viewers.

This feature ensures that even people with hearing impairments can understand your videos by reading the captions.

7. Gestures

A new feature in Synthesia allows you to add micro gestures to your AI avatar, such as raised eyebrows or head nods, enhancing the expressiveness of your videos.

8. AI Script Assistant

Synthesia now offers an AI Script Assistant that helps you quickly generate video scripts using prompts similar to ChatGPT. This feature simplifies the script-writing process.

9. Screen Recorder

With Synthesia’s built-in screen recorder, you can easily capture your screen to create short videos. This tool is useful for preparing presentations, explaining complex concepts, and creating diverse content.

10. Media and Music Library

Synthesia provides access to a vast media library featuring royalty-free images, icons, shapes, videos, and more. You can enhance your videos with hundreds of royalty-free premium soundtracks available for use.

Incorporating media and music enriches your videos, making them more engaging and understandable for your audience.

11. Uploading Soundtracks and Fonts

Synthesia allows you to upload your own soundtracks or music to personalize your videos according to your brand’s voice and tone. Additionally, you can upload your existing font family to maintain consistency with your branding.

12. Collaboration

With Synthesia’s collaboration features, you can involve team members in the video creation process. Easily gather feedback, make edits based on input, and update videos smoothly. You can also add comments directly on the videos to streamline communication.

Prototyping capabilities enable you to quickly share video drafts with stakeholders for faster approvals and accelerated production workflows.

13. Importing PowerPoint Presentations

Synthesia lets you incorporate PowerPoint presentations into your videos, enhancing engagement and comprehension for your audience. Professional voiceovers can also be added to these presentations-turned-videos.

14. Video Previews

Before generating final videos, Synthesia allows you to preview them and their elements. This feature helps identify any issues or mistakes, enabling your team to refine elements and ensure video quality.

15. Uploading Media

You can upload your own images, infographics, videos, and other media elements into Synthesia as needed for your videos, enhancing customization and personalization.

16. Adding Animations

Easily animate different elements in your videos by linking them to the video script using markers, adding dynamic visual appeal and engagement.

17. Video Embeds

Synthesia supports video embedding, allowing you to easily embed videos and automatically update them with newer versions as needed.

18. Branded Share Page

Newly added, the branded share page feature in Synthesia enables you to upload your company’s logo and customize the share page with your brand identity.

19. CTA (Call to Action)

You can include a call to action (CTA) button on your Synthesia share page, directing viewers to take specific actions such as visiting your website, purchasing products or services, or signing up for demos. A well-crafted CTA can increase conversions and drive traffic to your site.

20. Templates

Choose from over 65 professionally designed and customizable video templates in Synthesia. These templates are ideal for quickly creating high-quality videos without starting from scratch, saving time and effort across various categories like sales, marketing, training, and more.

21. Security and Privacy

Synthesia ensures robust security measures to protect your data, network, and systems:

• Single Sign-on (SSO) for secure authentication across multiple applications.
• Security Assertion Markup Language (SAML) for user authentication.
• Content moderation to uphold ethical AI usage in video generation.
• Compliance with regulations like GDPR and SOC 2, ensuring data protection and privacy standards are met.

Use Cases of Synthesia

Sales Enablement with Synthesia:

Synthesia enables you to create compelling videos showcasing your products and services, effectively capturing your audience’s interest. These videos can succinctly highlight key features and benefits, leveraging Synthesia’s design tools to enhance visual appeal.

Create videos such as:

• Product Overviews: Highlighting key features and functionalities.
• Pricing Tiers and Add-ons: Explaining different pricing options and additional features.
• Product Cheat Sheets for Sales: Quick reference guides for sales teams.
• Customer Onboarding: Helping new customers understand your offerings.

These videos can significantly boost your sales performance and conversion rates by providing clear, engaging content that educates and persuades potential customers effectively.

Marketing with Synthesia

Synthesia facilitates the creation of videos tailored for marketing purposes. Whether you need high-quality video content for your website, official YouTube channel, or other platforms, Synthesia makes it easy to create and upload videos wherever they are required.

By leveraging Synthesia for your marketing efforts, you can expect:

• Enhanced engagement with visually appealing video content.
• Increased brand visibility and awareness across multiple platforms.
• Improved marketing effectiveness leads to higher sales and better business outcomes.

Using Synthesia allows you to produce impactful videos that resonate with your audience, contributing to successful marketing campaigns and achieving your business goals.

Learning and Development with Synthesia:

Synthesia enables the creation of informative and instructional videos tailored for learning and development purposes. Whether you need explainer videos, how-to guides, or instruction manuals, Synthesia provides an accessible platform to produce effective educational content.

These videos serve a dual purpose:

• Customer Education: They help customers understand your products or services better.
• Employee Training: They support continuous learning for employees, allowing them to enhance their skills and knowledge through accessible video resources.

By leveraging Synthesia for learning and development initiatives, organizations can:

• Ensure clear and consistent communication of information.
• Facilitate self-paced learning and on-demand access to training materials.
• Enhance engagement and retention of knowledge among both external customers and internal teams.

Creating educational videos with Synthesia supports effective learning strategies, promoting continuous improvement and development across various audiences.

Internal Communications with Synthesia:

Effective internal communication is essential to ensure everyone in your company understands and aligns with its goals and operational standards. Synthesia offers a powerful tool for creating videos that can enhance communication within your organization.

These videos serve multiple purposes:
Creating videos for team members can serve as valuable references when they encounter challenges. New hires can watch them to learn about the company’s values, culture, and operational procedures, facilitating smoother adaptation. Simultaneously, existing employees can stay updated on market strategies, company updates, policies, procedures, sustainability initiatives, and more.

How Does Synthesia Work?

Synthesia is an online video generator designed to simplify the video creation process. Here’s how it works step-by-step:

Step 1: Write a Video Script
Begin by crafting a concise script that covers essential information. Each slide in your script should contain no more than four sentences to maintain clarity and engagement.

Step 2: Choose Your Template and Avatar
Select a template from Synthesia’s diverse options tailored for various purposes like sales, marketing, HR, and more. Then, choose an AI avatar from over 120 available options. These avatars act as presenters or narrators in your video.

Step 3: Type/Paste the Text
Input your script into Synthesia’s AI video creation tool. Avoid copying and pasting lengthy content like blog posts or PDFs. As you paste your script, Synthesia automatically selects the language based on the text. You can adjust the accent, voice style, locale, and dialect to suit your preferences.

Step 4: Video Editing
Edit your video directly within Synthesia to refine its clarity and presentation. Ensure all elements, such as visuals, transitions, and text, are precisely where you want them to be. Synthesia provides editing tools to streamline this process.

Step 5: Generate Your Video
Once satisfied with your edits, click “Generate Video.” Synthesia then processes your video through its content moderation and algorithm before presenting the final product. You can then view, embed, download, and share your video as needed.

Synthesia’s straightforward interface and comprehensive features make it an efficient tool for creating professional-quality videos without the complexity of traditional editing software.

Pricing

Synthesia has kept its pricing simple and doesn’t confuse you with too many tiers. Just two pricing plans are available:

Personal

It starts from $30 per month for:

• 1 seat
• 10 scenes
• 10 video credits per month
• 120+ languages and voices
• 90+ AI avatars
• Basic features

Enterprise

Talk to their sales team for a quote. It includes:

• Custom number of seats
• 50 scenes
• Unlimited video credits
• 120+ languages and voices
• 130+ avatars
• Advanced features

Synthesia Alternatives

If you’re exploring alternatives to Synthesia for video creation, here are a few options to consider:

1. Hour One
   Hour One allows you to create videos featuring virtual human anchors who present content in multiple languages. It offers:

• Virtual human anchors
• 60 voices and languages
• Multiple video layouts
• Integrations with various platforms

1. Fliki
   Fliki transforms text into creative videos using AI voices sourced from blog posts and scripts. It features:

• Support for 75 languages
• 900 voices
• Rich media library

1. Elai
   Elai enables the generation of AI videos from text with quick customization options, eliminating the need for a camera, green screen, or studio setup. It offers:

• Real human presenters
• 25+ avatars
• Custom avatar creation
• Single Sign-On (SSO)
• Voice cloning capabilities

Conclusion: Should You Consider Using Synthesia?
Synthesia remains an excellent choice for both individuals and businesses due to its straightforward interface, rich feature set, and flexible pricing plans. It simplifies the video creation process significantly. However, if Synthesia doesn’t meet your preferences or requirements, exploring these alternatives might provide solutions better suited to your needs.